Young Lions is one of the biggest creativity festivals of the world, it gathers all the new talent of the advertising and communication industry, giving them the opportunity to win and participate in the Cannes Lions Festival. I was invited to design the festival's identity, which will represent the best young Colombian talent in Cannes Lions, France. The design is based on the fearless attitude that every competitor must have. No matter the category, in order to win the gold lion the work has to be brave and Intrepid.—
The lines inside the lion represent the many possibilities running through the creative mind when its set free. “Be fearless. Have the courage to take risks. Go where there are no guarantees. Get out of your comfort zone even if it means being umconfortable. The road less traveled is sometimes fraught with barricades bumps and uncharted terrain. But it is on that road where your character is truly tested. And have the courage to accept that you're not perfect nothing is and no one is and that's OK. Katie Couric—
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